Jordan Fraker is a professional commercial portrait photographer based in Dallas, TX. He has his Bachelors in Fine Arts in Photography from the San Francisco Art Institute.


Along with being in both the National and local chapters of the Professional Photographers Association, Jordan is also an esteemed Associate Member of Headshots Matter, a collective of the world's best headshot photographers. Last but certainly not least, he is a member of PhotoPolitic, a global network of cutting edge commercial photographers and other creatives. 


His work spans across several classifications. By having gathered extensive experience in headshots, street, editorial, commercial, and post-production, Jordan’s full body of work touches on a little bit of everything. However, it nearly always centers around people and their interests. He fancies himself a bit of a chameleon: able to adapt to any shoot, any location, any circumstance. He also considers himself a particularly consummate listener, a key skill as a portraitist. 


Regardless of what job he’s hired for, Jordan takes his proficient understanding of light, posing, collaboration, and overall ability to ease his subjects, to create beautiful, effective images for marketing, advertising, and publicity purposes. His goal is to gain your trust, create stunning images, and draw positive attention towards you, bottom line. After 20+ years, he’s gotten pretty good at it, too.


His studio, affectionately nicknamed "The LGHT HAUS", is located in the landmark Goodyear Building, across the street from Fair Park near downtown Dallas. There is ample (and free) street parking available. 




For all inquiries, including advertising and editorial assignments, please contact him directly.


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His work has been seen in


Texas Monthly / D Magazine /  Dallas Morning News / Vice / Food Network / HGTV / SF Examiner / SF Gate / Mother Jones / SPIN / Dallas Observer / Franchise Times / Patron / Du Jour / Katy Trail Weekly /  Dallas Art Beat / XLR8R  / Arts and Culture Texas / and others


Partial Client List


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